Search results for "Pharmaceutical Market"
showing 4 items of 4 documents
Latvian pharmaceutical market: a review of marketing components and development trends
2021
In-depth market assessment is crucial prior making investments into product development and decisions on marketing strategy, especially in markets with small volume and low value like Latvian pharmaceutical market. Transparent market data and constant market reviews are expected to retain already existing pharmaceutical suppliers and attract new ones; although annual reports of general market figures are available publicly, reviews of pharmaceutical market marketing figures and activities are not being published. By assessing and studying Latvian pharmaceutical market and its marketing components the possible risks and development trends can be outlined and further addressed by pharmaceutic…
Possible consequences of Brexit on European pharmaceutical market
2020
Brexit has been a hot topic of discussions since the referendum held in June 23 2016; the long and difficult negotiations and multiple delays of the Brexit have caused uncertainty and confusion in pharmaceutical industry in both UK and EU. As EU pharmaceutical companies have been part of UK pharmaceutical market for decades and makes considerable contribution to UK`s health system it is important to acknowledge what the Brexit might bring to the industry and how the company marketing strategies should be aligned to cope with the consequences caused by Brexit. Purpose of the article: The purpose of the research is to assess the influence of Brexit on EU and UK pharmaceutical markets and indu…
Complex interactions between phytochemicals. The multi-target therapeutic concept of phytotherapy.
2010
Drugs derived from natural resources represent a significant segment of the pharmaceutical market as compared to randomly synthesized compounds. It is a goal of drug development programs to design selective ligands that act on single disease targets to obtain highly effective and safe drugs with low side effects. Although this strategy was successful for many new therapies, there is a marked decline in the number of new drugs introduced into clinical practice over the past decades. One reason for this failure may be due to the fact that the pathogenesis of many diseases is rather multi-factorial in nature and not due to a single cause. Phytotherapy, whose therapeutic efficacy is based on th…
Reklāmas ietekme uz klienta izvēli iepirkties interneta aptiekā
2017
Interneta aptiekas ir ieguvušas plašu izplatību pasaulē, jo mūsdienās patērētājs vēlas iepirkties ērti un izdevīgi. Tādējādi rodas nepieciešamība meklēt jaunus instrumentus komunikācijas veidošanai, tai skaitā, reklāmas kā komunikācijas veida radīšanas gaitā. Farmācijas tirgus apstākļos reklāma ir obligāts nosacījums preču realizēšanai un svarīgs instruments konkurences cīņā. Sakarā ar nepārtrauktām izmaiņām farmācijas industrijas jomā, ir nepieciešamas jaunas ārstniecības līdzekļu virzīšanas metodes. Praktiskā darba rezultātā tika noteikti respondentu galvenie interneta aptiekas iepirkšanas iemesli, reklāmas informācijas ieguves avoti, visbiežāk pirktās preces interneta aptiekā reklāmas ie…